About the studio

A small studio with a long view

HinaYuri Labs is an independent studio based in Vietnam. We make apps for children and families — learning, creativity, music and life skills — that grow with a child from their very first years until they're grown.

Read our story
Founded
2026, in Vietnam
Made for
Children of every age, and the grown-ups beside them
Apps
Sketchling, Melodust — and more growing
Business model
Honest pricing. Never ads in children's apps, never selling data.

Why we exist

Our mission

To help children grow up curious, capable and kind — with technology that knows when to step aside.

Our vision

A better future for children, where every app a child opens is made the way a loving parent would make it: gently, honestly, and with their whole life in mind.

How we work

We're deliberately small. That means every lesson, every word and every line of code passes through the hands of people who care about the children using it.

We design for the real world: older phones, patchy connections, busy evenings, several languages at the same dinner table. And we test with real families before anything ships.

Child safety & privacy, by design

  • Grown-up checks before settings, purchases, sharing and links that leave the app.
  • Data minimisation: nicknames instead of names, no precise location, no advertising IDs.
  • Families can see, export and delete their data at any time.
  • We follow the principles of COPPA, the GDPR (including its rules for children) and Vietnam's Decree 13/2023 on personal data protection.

Our promises

Five promises we make to every family — and keep in every app we build.

  1. Their world stays theirs

    We collect only what an app truly needs, never sell or share data for advertising, and make deleting everything easy. This website doesn't even use cookies.

  2. No ads, no tricks

    No advertising in our children's apps. No nagging streaks, no loot boxes, no buttons designed to be tapped by accident. Anything that costs money or leaves the app sits behind a grown-up check.

  3. Real learning, beyond the screen

    The best moments happen on paper, at the piano, out in the world. Our apps teach, then step aside — so time with them leads somewhere.

  4. Made with our own kids

    Every lesson is drawn, sung and played at our own kitchen table first — by Hina, Yuri and their friends, who are honest critics.

  5. Apps that grow with them

    From little ones to curious kids, from teens to young adults: we're building a family of apps that keeps pace with your child, one stage at a time.

Talk to us

Questions, press, partnerships or a parent's worry — every message reaches a real person.

Contact